Search Engine Optimization

What is search engine optimization?

SEO is a technique used in website design or redesigning to rank high on major search engines, by making the website search engine friendly and by placing appropriate keywords and key phrases in the content of the website.  Search engine optimization has become a low cost marketing strategy with a high rate of return.

The benefits of search engine optimization

SEO is an essential component of most successful websites and also modern businesses.  An optimised website has a greater chance of being picked up by search engines, which in return will drive traffic to your website.  The end result is increased brand visibility, and ultimately higher sales.

One of the key benefits of SEO is the excellent return on investment (ROI) and the short time in which your SEO campaign will start paying off.

SEO campaigns

A SEO campaign is the process of making the website search engine friendly and by placing appropriate keywords and key phrases in the content of the website.  This is an ongoing process and the website's search engine ranking is used to guide the additions and changes necessary to achieve better position.  Every stage of a SEO campaign needs to be implemented in order for the campaign to be successfull.  The stages are as follows:

• Choosing of effective keywords
  Keywords are the words in your website’s content and in the HTML codes that are used by potential clients when doing a search on search engines.  Choosing of effective keywords can directly affect your website’s position in search engine rankings and therefore the traffic to your website.
• Optimising your website
  Search engine optimization also involves structural changes to your website, like changing the navigation and inserting a sitemap.
• Optimising your HTML
  HTML (Hypertext markup language) is the code behind your webpage and is what your browser looks for to display your webpage.  Search engines examine the contents of certain HTML tags to determine how to classify the pages they are crawling.
• Optimising your page content
  Not only do search engines examine the content of HTML tags, they also analyse the quality and presentation of the content to the readers.  For instance, the keywords that appear on your pages and the order in which you arrange them, can affect how the crawlers index your website.
• Links and directory listings
  Search engines prefer websites that have links from other websites pointing to it especially links from websites that appear in prominent web directories.

What is considered as not a search engine friendly website?

What does webXpert’s SEO entail?

• Website analysis - Making sure that your website is search engine friendly?
• Competitive analysis – Analysing what your competitors are doing and what they focus on.  We will compare your website with theirs in terms of content, look, professionalism and search engine rankings.
• Keyword research – Finding out what keywords are used to search your products or services.  Targeting relevant keywords for your homepage, landing pages and on each content page.
• Implementation – We will review your website's content to make sure that the keyword density is sufficient.  By that we mean that there are keywords in the page title, meta tags, content headers and the key content of all the pages.
• Finally - After completing your website, we will create a sitemap and submit it to the search engines.  We also submit your website to search engines and website directories.

Search engine optimization is the ongoing monitoring of your website's performance.  We will provide you with monthly statistics in order for you to keep an eye on the process and to make the necessary changes to adapt to your clients needs and the changing internet environment.

Please take note - A search engine friendly website is not necessarily search engine optimised.  Search engine optimization requires hours of additional research and skill to implement effectively, and only quality SEO will guarantee your website a high ranking on the major search engines.

For more information or a no obligation quote for your SEO requirements, click here.